OUR AGENCY, A GREAT INTERFACE FOR A GREAT PARTNERSHIP
BUILDING FACELIFT – SUITE & ROOM RENOVATION – GUEST EXCLUSIVE SERVICE & REWARD – 24/7 SALES INSIDE CORNER – MEETING & EVENT SERVICE OPTIMISATION – CO-BRANDING MARKETING PACKAGE – SPECIAL OPERATION
In the luxury segment, a hotel establishment and a retail brand or supplier use more or less the same marketing practices and lead an identical line of codes may it be in their policy or loyalty or of conquest.
Relationship, SIEC (seduction – innovation – environment – confidence), brand image, customization concept, privilege, development of consumer loyalty, recruitment, revenue management, sponsorship, etc. These many operational common points show something crucial: the two segments are addressed to the same person, with the same customer or sales lead.
« The major worldwide groups of luxury have understood for a long time the strategic interest to get into this market of prestigious hospitality, some of them have even invested massively there by creating their own hotel brand (LVMH (Cheval Blanc – Bulgari H&R with Marriott – Fendi -.) – Giorgio Armani (Emaar prop.) – Baccarat (FC – Starwood Capital & assoc. SH group) -…
At Happy Few Communication, we manage for our hotel customers this will of investment of the brands and of the high-level suppliers, we make sure this relationship is always carried out with the profit of their customers, in an elegant way and always generating income and/or financial savings ».
CLIENT : 5 STARS PROPERTY – GENEVA
CASE : 1 MAIN SUITE RENOVATION (BR INTERIOR DESIGN & BATH. FULL)
ESTIMATED COST FOR THE HOTEL : 165K€
« The role of our agency has been to reduce the overall cost of the renovation as much as possible, without reducing the quality and willingness of the hotel to bring high-end innovative services to their guests ».
Paola Vanden-Hole – COO of Happy Few Communication Ltd. said.
Three recognized brands have shown an interest in ensuring this in-depth transformation of the bedroom and bathroom spaces, and entered to this partnership ».
1 brand specialized in sleep comfort (mattresses – bedding and accessories)
1 brands specializing in furniture and interior design
1 bathroom fitting brand
PARTNER BRANDS BENEFITS : VISIBILITY TOWARDS POTENTIAL CLIENTS – AN AMAZING LOCAL SHOW-ROOM OF THEIR KNOW-HOW – A PRESTIGIOUS NEW REFERENCE – VERY EFFICIENT ADV. & PR MATERIAL.
HOTEL BENEFITS : A BRAND NEW SUITE IN ACCORDANCE WITH DESIGN AND TIME SPECIFICATIONS – A VERY SIGNIFICATIVE FINANCIAL SAVING – AN EFFICIENT PR MATERIAL FOR LOCAL CLIENTELE.
FINAL COST FOR THE HOTEL : 56K€ (INCLUDING OUR AGENCY FEE)
CLIENT : 5 STARS PROPERTY – BARCELONA
CASE : REVENUE MANAGEMENT OPTIMISATION & LOBBY ATTRACTIVITY
ESTIMATED COST BY THE HOTEL : — €
« The role of our agency has been to brainstorm about the brief, and the goal of the hotel to increase revenues from guest, offer them a new and useful commodity, and find a solution to give more attractiveness to the hotel lobby ».
15 days after, we proposed a bespoke and very elegant solution, with no cost for the hotel : an international recognized brand proposed to build and install 5 luxury and secured showcases with products inside in various parts of the lobby. Hotel guests only have the opportunity to purchase these products 24h a day.
PARTNER BRANDS BENEFITS : VISIBILITY TOWARDS POTENTIAL CLIENTS – NEW LOCAL POINT OF SALES.
HOTEL BENEFITS : AN ELEGANT SOLUTION TO INCREASE GUEST REVENUE BY GETTING COMMISSION ON SALES – A NEW ORIGINAL 24H GUEST SERVICE – LOBBY ANIMATION UPGRADED.
FINAL COST FOR THE HOTEL : –€ (OUR AGENCY FEE ONLY)
luxury hotel or exceptional supplier, contact our partnership department team, and let’s start working together for a great project!