The choice to resort to a photo shooting session or to choose instead the production of a film depends on the objective sought by the communication. A photo is a snapshot of time, of a promise, of an offer, of an experience. It is the immediate representation of a brand and conveys its graphic environment with only what the photo shows as a reference point.
A film uses several dimensions and contributes more strongly to stimulating the affinity of the viewer towards the brand.
This stimulation is conveyed by the visual and sound dimensions and therefore offers more possibilities to improve your brand’s affinity towards customer loyalty and conquest.